TRAVEL AND TOURISM - LESSON 2
TRAVEL AND TOURISM LESSON 1
UNIT 37, 39 AND 40 OUTLINES (Needs Updating)
INTRODUCTIONWhy choose Cambridge International AS and A Level Travel and Tourism? Cambridge International AS and A Level Travel and Tourism is suitable for both Cambridge International A Level candidates and for those seeking a more specialised study of this subject. This syllabus encourages candidates to appreciate the scale and importance of the travel and tourism industry in the world and recognise the positive and negative impacts the industry may have on people, environments and economies. Candidates learn that the travel and tourism industry is dynamic in nature and how the industry responds to change: e.g., external factors such as changing consumer needs and expectations and developments in ICT. The syllabus encourages candidates to learn practical and technical skills relevant to the industry, enabling them to deal with a range of complex situations and problems. Syllabus Aims and Objectives The aims of the Cambridge International AS and A Level Travel and Tourism syllabus are to enable candidates to develop: • an understanding of the scale and importance of the industry • an appreciation of the importance of host destinations and communities to the industry • an understanding of the importance of sustainable development to the industry • the ability to recognise the positive and negative impacts the industry may have on people, environment and economy • an understanding of the global and dynamic nature of the industry • an interest in the issues affecting the industry and their potential effect on employment opportunities • an appreciation of the importance of the customer to the industry • practical and technical skills relevant to the industry • an understanding of how the industry responds to change • an appreciation of the impact of ICT on the industry • their own values and attitudes in relation to industry issues. |
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