LESSON OBJECTIVE
Assessment Criteria AC 3.5 Analyse the additional elements of the extended marketing mix Below are questions pertaining to lesson 13. Please ensure to answer each question correctly. 1. List three differences in marketing products and services to businesses rather than consumers 2. List Two characteristics of characteristics of service products. 3. Explain any two international marketing mix strategies.
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LESSON OBJECTIVE
Assessment Criteria AC 3.4 Illustrate how promotional activity is integrated to achieve marketing objectives Below are questions pertaining to lesson 12. Please ensure to answer each question correctly. 1. List the additional elements of marketing mix 2. Explain any two of the elements listed. 3. What are some things that must be considered when planning marketing mix for different segments of a market. LESSON OBJECTIVE
Assessment Criteria AC 3.3 Explain how prices are set to reflect an organisation’s objectives and market conditions Below are questions pertaining to lesson 11. Please ensure to answer each question correctly. 1. List three pricing strategies. 2. Explain any two factors that could influence the pricing of a good or service. 3. Explain “integrated communication process” 4. Discuss how Digicel could use online and internet marketing to promote “Digicel Play.” LESSON OBJECTIVE
Assessment Criteria AC 3.2 Explain how distribution is arranged to provide customer convenience Below are questions pertaining to lesson 10. Please ensure to answer each question correctly. 1. What is “distribution” in marketing? 2. Explain any two marketing channel. 3. Select a company and identify a product that they currently produce and discuss how they could distribute this product. LESSON OBJECTIVE
Assessment Criteria AC 3.1 Explain how products are developed to sustain competitive advantage Below are questions pertaining to lesson 8. Please ensure to answer each question correctly. 1. What is competitive advantage? 2. Explain any two ways in which a firm usually attempts to improve its products in a bid to sustain competitive advantage. 3. Select a company and identify a product that they currently have that is not highly demanded. Suggest developments or changes that that firm could make to that product to improve its competitive advantage. |
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November 2016
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