LEARNING OUTCOME TWO: Be Able To Use The Concepts Of Segmentation, Targeting And Positioning10/29/2016 LESSON OBJECTIVE
Assessment Criteria AC 2.5 Propose new positioning for a selected product/service Below are questions pertaining to lesson 7. Please ensure to answer each question correctly. 1. What is market positioning? 2. Explain how any of the following could affect market positioning: customer needs or competitive pressures. 3. Briefly discuss how product positioning is created.
95 Comments
LEARNING OUTCOME TWO: Be Able To Use The Concepts Of Segmentation, Targeting And Positioning10/14/2016 LESSON OBJECTIVE
Assessment Criteria AC 2.4 Demonstrate how buyer behaviour affects marketing activities in different buying situations Below are questions pertaining to lesson 6. Please ensure to answer each question correctly. Assume that you are a marketing consultant at LIME: 1.List three factors that could influence the behaviour of LIME’s customer behavior. 2.Explain how any of the factors that you listed in number 1 could affect marketing activities of LIME LEARNING OUTCOME TWO: Be Able To Use The Concepts Of Segmentation, Targeting And Positioning10/3/2016
LESSON OBJECTIVE
Assessment Criteria AC 2.3 Choose a targeting strategy for a selected product/service Below are questions pertaining to lesson 5. Please ensure to answer each question correctly. 1. What criteria/strategies are used when selecting a target market? 2. List three types of target market. 3. Identify a company (any company), then discuss which marketing strategy you believe that company used based on information you gathered about the company. NB: This information can come from their website. It does not require interviews nor questionnaires |
AuthorWrite something about yourself. No need to be fancy, just an overview. Archives
November 2016
Categories |