LESSON OBJECTIVE
Assessment Criteria AC 3.5 Analyse the additional elements of the extended marketing mix Below are questions pertaining to lesson 13. Please ensure to answer each question correctly. 1. List three differences in marketing products and services to businesses rather than consumers 2. List Two characteristics of characteristics of service products. 3. Explain any two international marketing mix strategies.
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LESSON OBJECTIVE
Assessment Criteria AC 3.4 Illustrate how promotional activity is integrated to achieve marketing objectives Below are questions pertaining to lesson 12. Please ensure to answer each question correctly. 1. List the additional elements of marketing mix 2. Explain any two of the elements listed. 3. What are some things that must be considered when planning marketing mix for different segments of a market. LESSON OBJECTIVE
Assessment Criteria AC 3.3 Explain how prices are set to reflect an organisation’s objectives and market conditions Below are questions pertaining to lesson 11. Please ensure to answer each question correctly. 1. List three pricing strategies. 2. Explain any two factors that could influence the pricing of a good or service. 3. Explain “integrated communication process” 4. Discuss how Digicel could use online and internet marketing to promote “Digicel Play.” LESSON OBJECTIVE
Assessment Criteria AC 3.2 Explain how distribution is arranged to provide customer convenience Below are questions pertaining to lesson 10. Please ensure to answer each question correctly. 1. What is “distribution” in marketing? 2. Explain any two marketing channel. 3. Select a company and identify a product that they currently produce and discuss how they could distribute this product. LESSON OBJECTIVE
Assessment Criteria AC 3.1 Explain how products are developed to sustain competitive advantage Below are questions pertaining to lesson 8. Please ensure to answer each question correctly. 1. What is competitive advantage? 2. Explain any two ways in which a firm usually attempts to improve its products in a bid to sustain competitive advantage. 3. Select a company and identify a product that they currently have that is not highly demanded. Suggest developments or changes that that firm could make to that product to improve its competitive advantage. LEARNING OUTCOME TWO: Be Able To Use The Concepts Of Segmentation, Targeting And Positioning10/29/2016 LESSON OBJECTIVE
Assessment Criteria AC 2.5 Propose new positioning for a selected product/service Below are questions pertaining to lesson 7. Please ensure to answer each question correctly. 1. What is market positioning? 2. Explain how any of the following could affect market positioning: customer needs or competitive pressures. 3. Briefly discuss how product positioning is created. LEARNING OUTCOME TWO: Be Able To Use The Concepts Of Segmentation, Targeting And Positioning10/14/2016 LESSON OBJECTIVE
Assessment Criteria AC 2.4 Demonstrate how buyer behaviour affects marketing activities in different buying situations Below are questions pertaining to lesson 6. Please ensure to answer each question correctly. Assume that you are a marketing consultant at LIME: 1.List three factors that could influence the behaviour of LIME’s customer behavior. 2.Explain how any of the factors that you listed in number 1 could affect marketing activities of LIME LEARNING OUTCOME TWO: Be Able To Use The Concepts Of Segmentation, Targeting And Positioning10/3/2016
LESSON OBJECTIVE
Assessment Criteria AC 2.3 Choose a targeting strategy for a selected product/service Below are questions pertaining to lesson 5. Please ensure to answer each question correctly. 1. What criteria/strategies are used when selecting a target market? 2. List three types of target market. 3. Identify a company (any company), then discuss which marketing strategy you believe that company used based on information you gathered about the company. NB: This information can come from their website. It does not require interviews nor questionnaires LEARNING OUTCOME TWO: Be Able To Use The Concepts Of Segmentation, Targeting And Positioning9/27/2016 LESSON OBJECTIVE
Assessment Criteria AC 2.2 Propose segmentation criteria to be used for products in different markets Below are questions pertaining to lesson 4. Please ensure to answer each question correctly. 1. What is the market segmentation? 2.List three types of macro variables and three types of micro variables used to segment a market. 3.KFC is an international company that is loved by many. List two variables that they probably used to segment the market. Explain how they may have used these factors. LEARNING OUTCOME TWO: Be Able To Use The Concepts Of Segmentation, Targeting And Positioning9/20/2016
LESSON OBJECTIVE
Assessment Criteria AC 2.1 Show macro and micro environmental factors which influence marketing decisions Below are questions pertaining to lesson 3. Please ensure to answer each question correctly. 1. What is the difference between macro environment factors and micro environment factors? 2. List three types of macro environment factors and three types of micro environment factors 3. Digicel is a very popular telephone company/service provider in Jamaica. Explain how any ONE type of macro environment factor and any ONE type of micro environment factor could affect the marketing decision ofDigicel. |
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November 2016
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