LEARNING OUTCOME TWO: Be Able To Use The Concepts Of Segmentation, Targeting And Positioning9/27/2016 LESSON OBJECTIVE
Assessment Criteria AC 2.2 Propose segmentation criteria to be used for products in different markets Below are questions pertaining to lesson 4. Please ensure to answer each question correctly. 1. What is the market segmentation? 2.List three types of macro variables and three types of micro variables used to segment a market. 3.KFC is an international company that is loved by many. List two variables that they probably used to segment the market. Explain how they may have used these factors.
108 Comments
9/27/2016 01:05:12 pm
Assessment criteria 2.2
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Kimberley Codling
9/27/2016 04:25:02 pm
Be Able To Use the Concepts of Segmentation, Targeting and Positioning
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fredrica wright
9/27/2016 05:27:42 pm
AC 2.2
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romario fearon
9/27/2016 08:35:25 pm
1. Market segmentation is the dividing of an broad target market into different market segments (Quarrie, 2016).
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janielle chambers
9/28/2016 06:46:21 am
1.what is market segmentation?
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Tahirah Steele
9/28/2016 09:31:40 am
Show macro and micro environmental factors which influence marketing decisions
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Tanice Thompson
9/28/2016 12:08:48 pm
1.What is the market segmentation?
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Kyan Easy
9/28/2016 12:18:44 pm
1. What is the market segmentation?
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Shanique Smith
9/28/2016 12:46:04 pm
1. Market segmentation is the division of the market into different segments for different target market and choosing which to place more focus on (Quarrie cited Smallbusiness.chron.com,
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Oshin Katia lawrence
9/28/2016 01:08:34 pm
1.what is marketing segmentation?
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Jada Wint
9/28/2016 02:00:07 pm
Question 1
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Christina Carter
9/28/2016 02:51:57 pm
1. Market segmentation is the division of consumers into different groups to focus on the correct potential consumers(Smallbusiness.chron.com, n.d.).
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Lenice Brissett
9/28/2016 08:17:35 pm
1) According to (Quarrie, 2016) notes, “Market segmentation is the process of dividing an entire market up into different customer segments. Targeting or target marketing then entails deciding which potential customer segments the company will focus on (Smallbusiness.chron.com, n.d.).”
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O'Neil James
9/28/2016 08:32:14 pm
Assessment Criteria AC 2.2
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Alecia Wright
9/28/2016 08:49:14 pm
Market Segmentation is “the process of defining and subdiving a large homogeneous market into clearly identifiable segments having similar needs, wants, or demand characteristics (BusinessDictionary.com, 2016)."
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Stacy-Ann A Rowe
9/28/2016 10:01:35 pm
1. Market segmentation is the process of defining and subdividing large markets into identifiable segments with similar needs, wants or demands (BusinessDictionary.com, 2016).
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Takiis Mills
9/29/2016 12:43:09 am
1. What is the market segmentation?
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9/29/2016 02:51:32 am
1) what is market segmentation? Market segmentation is a marketing term referring to the aggregating of prospective buyers into groups , or segments that have common needs and respond similarly to a marketing actions. (Www.investopedia.com)
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shana richmond
9/29/2016 06:04:18 am
question(1)dividing the market in to different groups
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Janelle walker
9/29/2016 06:43:13 am
1. What is the market segmentation?
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Danielle Ricketts
9/29/2016 12:31:01 pm
1. What is the market segmentation?
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danielle francis
9/29/2016 12:40:34 pm
1. market segmentation is the division of an entire market into different segments to target different target markets. (Quarrie 2016)
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Danielle Ricketts
9/29/2016 12:57:25 pm
CORRECTION FOR NUMBER 3****
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Tarene Douglas
9/29/2016 01:01:13 pm
1. What is the market segmentation?
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9/29/2016 01:03:17 pm
1.Market segmentation is the process of dividing and entire market segment into different segments. The Company decides which costumers to focus on targeting.(small business chron.com).
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atoinya wilson
9/29/2016 01:15:51 pm
1) market segmentation - diving of market it two different areas.
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Saschell Brown
9/29/2016 01:16:05 pm
(1) What is the market segmentation?
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Chevonese Stultz
9/29/2016 02:03:52 pm
Question 1
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Abigail Grant
9/29/2016 06:07:30 pm
1. What is the market segmentation?
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Kristal Stephenson
9/29/2016 07:14:39 pm
Propose segmentation criteria to be used for products in different markets.
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Tahirah Steele
9/29/2016 08:46:58 pm
Propose segmentation criteria to be used for products in different markets
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Shanice Graham
9/30/2016 04:55:02 am
Market Segmentation is a strategy of dividing a broad market and then implementing strategies to target them.
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Christopher Cameron
9/30/2016 08:43:29 am
1) Netmba (2010) states that, "market segmentation is the identification of portions of the market that are different from one another."
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Ellisa Ellis
9/30/2016 02:13:03 pm
Market segmentation the process of a team subdividing market targets to smaller units to be more specific to their unit and easier to accomplish (Investopedia, 2003).
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shockeria hilton
9/30/2016 06:23:53 pm
Answer 1- the process of dividing an entire market up into different customers segments. Target marketing then entails deciding which potential customer segments the company will focus on. (smallbusiness.chron.com, n.d.)
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Bibi Shaw
9/30/2016 07:23:33 pm
1. Marketing segmentation is a showcasing system which includes partitioning an expansive target market into subsets of purchasers, organizations, or nations that have, or are seen to have, regular needs, premiums, and needs, and after that outlining and actualizing techniques to target them.
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Tia Jones
9/30/2016 08:51:50 pm
Be able to use the concepts of Segmentation, Targeting and Positioning
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mikeedahol O'Reilly
9/30/2016 09:01:43 pm
Assessment criteria AC2.2
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Dyan Archer
9/30/2016 09:15:25 pm
Market segmentation is the process of dividing an entire market up into different customer segments.
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Dyan Archer
9/30/2016 09:19:40 pm
Three types of macro variables and micro variables are geographical factors, country factors and macro-economic factors. .......behavior, lifestyle and attitude and usage respectively.
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Dyan Archer
9/30/2016 09:28:13 pm
Two variables KFC used to segment the market are geographical factors and attitude and usage. These factors were evidently used as they ensured that their location is accessible by all whether one may want to sit and eat, take out or drive thru; another factor is their attitude towards customers, they utilize their customer service in a welcoming manner hence giving customers the need to come and support again.
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CHEVANEE DIXON
9/30/2016 10:08:59 pm
1. According to smallbusiness.chron.com(n.d) “marketing segmentation is the process dividing an entire market up into different customers segments. Targeting of target marketing then entails deciding which potential customer segments the company will focus on”. (Quarrie, 2016)
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Joley Campbell
9/30/2016 11:56:27 pm
1. Market segmentation is the process of splitting up of an entire market into different customer/target groups.
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Caymone Samms
10/1/2016 04:05:55 am
Segmentation is the process of dividing an entire market into different pieces.[Business dictionary.chron.com].
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Caymone Samms
10/1/2016 04:07:37 am
Reference
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CARIMA GRAHAM
10/1/2016 04:38:52 am
1. What is the market segmentation?
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Shane Frazer
10/1/2016 09:52:29 am
1.What is the market segmentation? A plan designed to minimize markets into different consumer sets (Quarrie,2016)
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nickeisha gobay
10/1/2016 10:22:46 am
1. Maket segmentation is the process of dividing an entire market up into different customer segments. Targeting or target marketing then entails deciding which potential customer segments the company will focus on (Small business.chron.com,n.d)
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nickeisha gobay
10/1/2016 10:27:22 am
2. List three types of macro variables and three types of micro variables used to segment a market.
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Sabrina Brown
10/1/2016 11:15:18 am
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Deanakay Sherwood- Hall
10/1/2016 11:23:52 am
1. “Market segmentation is the process of dividing an entire market up into different customer segments. Targeting or target marketing then entails deciding which potential customer segments the company will focus on (Smallbusiness.chron.com, n.d. cited by Quarrie, 2016)."
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Nicole Webb
10/1/2016 12:15:48 pm
1)
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Yanique Munroe
10/1/2016 12:41:51 pm
Marketing Forum
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Annalisa Wolfe-Forbes
10/1/2016 01:50:15 pm
LEARNING OUTCOME TWO: Be able to use the concepts of segmentation, targeting and positioning.
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Rajae Bedasse
10/1/2016 02:30:48 pm
1. Market segmentation is simply the division of the market based on customers needs geographically along with other variables. Targeting the customers where the company main focus lies. (Suttle, nd).
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Ronalyn Linton
10/1/2016 03:26:06 pm
1.Marketing Segmentation is the division of the market/consumer into parts so that you can meet the needs of different targeted groups.(Quarrie,2016)
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nickeisha gobay
10/1/2016 03:54:42 pm
#3. Age; Create a kids meal where the quantity of food would different and at different prices because a four year old wouldn't eat as much compared to a sixteen year old
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Phoenia Nelson
10/1/2016 04:02:07 pm
1.What is the market segmentation?
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Melissa AnnMarie Thompson
10/1/2016 05:15:07 pm
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Kellisha Howell
10/1/2016 06:30:07 pm
1.) What is the meaning of Market Segmentation?
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10/1/2016 07:25:53 pm
1. What is the market segmentation?
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Annoch Cole
10/1/2016 08:24:06 pm
1. Market segmentation is the process of dividing an entire market into different customer segments.
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10/2/2016 08:08:31 am
1. market segmentation is two organisation sharing the same characteristics.
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Sadisha Blackwood
10/2/2016 09:04:19 am
1. Market Segmentation is a term which involves dividing a market into different section i.e. consumers, businesses which have similar needs and wants, that matches the expectations of customers in the target market.
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Antoinette Wright
10/2/2016 09:49:47 am
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evennecia thompson
10/2/2016 09:58:54 am
1. The process of defining and subdividing a large homogenous market into clearly identifiable segments having similar needs, wants, or demand characteristics. Its objective is to design a marketing mix that precisely matches the expectations of customers in the targeted segment.
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10/2/2016 10:29:49 am
1. What is the segmentation?
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Sherian Campbell
10/2/2016 10:56:09 am
AC 2.2
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tebessa johnson
10/2/2016 11:24:22 am
What is the market segmentation?
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Chevon Murray
10/2/2016 12:46:14 pm
1) according to Suttle (n.d.) "marketing segmentation is the process of dividing an entire market up into different customer segments".
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Mickaliah Martin
10/2/2016 01:04:20 pm
1) the strategy which involves dividing a broad target market into subsets of consumer
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feliesa butler
10/2/2016 01:55:03 pm
1.it is the sector of marketing a product into groups of customers with same needs and characteristics.
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tanice m thompson
10/2/2016 02:01:58 pm
1.what is market segmentation?
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Calisa Binns
10/2/2016 02:17:16 pm
1. What is the market segmentation?
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Kadesh Collington
10/2/2016 03:22:02 pm
Marketing segmentation is dividing an entire market into different customer segments
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Calisa Binns
10/2/2016 03:39:10 pm
1.What is the market segmentation?
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Sandra Morrison-Berry
10/2/2016 03:51:40 pm
UNIT 4
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Christina Flanagan
10/2/2016 04:03:22 pm
Assessment Criteria AC 2.2
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Tashana Wilson
10/2/2016 04:14:42 pm
Assessment Criteria AC 2.2
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Tayesha Pearson
10/2/2016 05:36:52 pm
Assessment Criteria AC 2.2
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Bernadine Swaby
10/2/2016 05:53:24 pm
(1) Market segmentation is a marketing strategy which involves dividing a broad target market into subsets of consumers, businesses, or countries that have, or are perceived to have, common needs, interests, and priorities, and then designing and implementing strategies to target them.
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What is Marketing Segmentation?
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Shantel Richards
10/2/2016 06:13:22 pm
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Rasheeda Larmond
10/2/2016 06:19:45 pm
1. Market segmentation is the process of separating different marketing tactics for better customer service.
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Britani Smith
10/2/2016 06:53:01 pm
1. 1. What is the market segmentation?
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10/2/2016 07:02:08 pm
1.Marketing segmentation is a strategy which involves dividing the complete market set-up into smaller subsets of consumer and designing strategies to target them.
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Nikita Ducran
10/2/2016 07:14:11 pm
. What is market segmentation?
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Oneka Ferron
10/2/2016 07:28:37 pm
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Amoy Gentles
10/2/2016 07:33:44 pm
1. From my understanding market segmentation is a marketing strategy which involves dividing a broad target market into subsets of consumers, businesses, or countries that have, or are perceived to have, common needs, interests, and priorities, and then designing and implementing strategies to target them.
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jolaine wood
10/2/2016 07:34:21 pm
LESSON OBJECTIVE
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Santana Jones
10/2/2016 08:00:59 pm
1.Market Segmentation can be defined as marketing strategy which divides and subdivides large target market into segments with similar needs, wants and demands((Smallbusiness.chron.com, n.d. cited by Quarrie, 2016).
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Terri-Ann Tyrell
10/2/2016 08:31:28 pm
1.What is the market segmentation ?
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Tashaye Blake
10/2/2016 08:40:48 pm
1.What is marketing segmentation?
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jheanel davidson
10/2/2016 09:12:51 pm
AC 2.2
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Renae Brown
10/2/2016 09:26:40 pm
1. Market segmentation is the practice of subdividing a market between similarities and kinship which is basically what the members of a market segment share in common.
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Yaniquea Barnes
10/2/2016 09:43:39 pm
AC 2.2
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Nickole Dawkins
10/2/2016 09:46:16 pm
1. What is the market segmentation?
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Kristal Williams
10/2/2016 10:12:14 pm
1. 1. What is the market segmentation?
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Melissa Duncan
10/3/2016 05:55:13 pm
1. Market segmentation is the process of dividing an entire market up into different customer segments. Targeting or target marketing that entails deciding which potential customer segments the company will focus on. Marketing segmentation always comes before targeting, which helps a company be more selective about who they are marketing their products to. Marketing segmentation and targeting are equally important for ensuring the overall success of a company (Smallbusiness.com, 2016).
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10/4/2016 11:53:45 am
Marketing Form.
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Davakay Stewart
10/4/2016 05:20:08 pm
1. Market segmentation is the process of dividing a large market into various categories to better target and or tweak adverts or products aimed at the desired market.
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Karneilia Fraser
10/4/2016 07:11:28 pm
1. Market segmentation (Smallbusiness.chron.com,nd) "is the process of dividing an entire market up into different customer segment".
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SHANIQUE DIXON
10/4/2016 09:09:46 pm
1. Market Segmentation is the process of dividing an entire market up into different customer segments. Targeting or target marketing then entails which potential customer segment the company will focus on . Quarrie(2016).
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sudane atkinson
10/8/2016 02:17:12 pm
1. What is the market segmentation?
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10/8/2016 11:29:33 pm
Propose segmentation criteria to be used for products in different markets.
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Yanique Munroe
10/9/2016 12:37:11 pm
Assessment Criteria AC 2.2
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Tamoya Russell
10/9/2016 07:08:34 pm
1.marketing segmentation is the process of dividing an entire market up into different customer segments.(N Quarrie 2016)
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Sheneka Samuels
10/9/2016 11:24:34 pm
Number one:
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