LEARNING OUTCOME TWO: Be Able To Use The Concepts Of Segmentation, Targeting And Positioning10/3/2016
LESSON OBJECTIVE
Assessment Criteria AC 2.3 Choose a targeting strategy for a selected product/service Below are questions pertaining to lesson 5. Please ensure to answer each question correctly. 1. What criteria/strategies are used when selecting a target market? 2. List three types of target market. 3. Identify a company (any company), then discuss which marketing strategy you believe that company used based on information you gathered about the company. NB: This information can come from their website. It does not require interviews nor questionnaires
Annalisa Wolfe-Forbes
10/4/2016 12:38:48 pm
LEARNING OUTCOME TWO: Be able to use the concepts of segmentation, targeting and positioning.
Rajae Bedasse
10/5/2016 12:22:53 am
1. When selecting a target market a company must first ensure the market that is being aimed at has similar needs. The company will need to initiate carrying out a "Marketing Opportunity Analysis". This is simply an experiment finding out ow big the market is, is the selected market has profit potential and and what is the competition rate. (study.com, 2016). 10/5/2016 06:45:07 am
1. The strategies used when selecting a target market they focusing on an entire market with one marketing mix, concentrating on one segment and targeting many segment with multiple marketing mix.
Anandalee Henry
10/5/2016 09:40:13 am
1.Evaluate potential and commercial attractiveness of each segments and to select one or more segments.
evennecia THOMPSON
10/5/2016 01:57:58 pm
1. Things such as its sizeable enough to be profitable given your operating cost, is the market growing, has it been bombarded by competitors, are the product or service unique or necessary, accessibility or the lack of it, could include geographic accessibility, political and legal barriers, technological barriers, or social barriers, the resources to compete, does the product or service in line with your firm’s objectives and mission. (Web-books.com, 2016)
Bridgette Crieghton
10/5/2016 04:53:33 pm
1. Strategies/Criteria’s that are used to select a target market includes making sure it is sizeable enough, ensure that resources are available to compete in it, expected growth, accessible or easy to find and also that is it recognized with what you’re doing (Plus,2008).
laquanda grant
10/5/2016 09:29:27 pm
A.C 2.3
Kimberley Codling
10/6/2016 09:50:47 am
Be Able To Use the Concepts of Segmentation, Targeting and Positioning
Christina Carter
10/7/2016 09:47:20 am
1. Organisations often look at these factors in order to select their target market;- segment size(is the segment size substantial enough for consideration?), segment growth rate( if the segment is growing), competition (how big is the competitors) , resources (checking to see if the company has the marketing resources and financial capability) (Segmentationstudyguide.com, n.d.)
Oshin
10/7/2016 11:09:40 am
What criteria/strategies are used when selecting a target market?
Nicole Webb
10/8/2016 05:03:30 am
1)
Nicole Webb
10/8/2016 07:13:28 am
Reference
O'Neil James
10/8/2016 01:49:34 pm
Assessment Criteria AC 2.3
shockeria hilton
10/8/2016 02:14:24 pm
Chevon Murray
10/8/2016 03:32:52 pm
1)strategies that are used when selecting a market are undifferential targeting, concentrated targeting and multisegment targeting (Lamb, Hair and Mcdaniel, 2012)
Chevon Murray
10/8/2016 03:36:33 pm
references
Chevonese Stultz
10/8/2016 05:24:51 pm
Question 1
Britani Smith
10/8/2016 11:13:34 pm
1. What criteria/strategies are used when selecting a target market?
Mickaliah Martin
10/9/2016 06:20:46 am
1) 10/9/2016 06:24:23 am
qustion1 Market Pentration ,market development,product development
CARIMA GRAHAM
10/9/2016 08:42:12 am
1. What criteria/strategies are used when selecting a target market?
Janelle walker
10/9/2016 10:13:20 am
1. What criteria/strategies are used when selecting a target market? 10/9/2016 11:23:33 am
Assessment criteria 2.3
Lenice Brissett
10/9/2016 11:29:25 am
1) The strategies that are used when selecting a target market are: 10/9/2016 01:38:09 pm
1. What criteria/strategies ate used when selecting a target market.
kellisha howell
10/9/2016 02:09:35 pm
1.) What criteria strategies are used when selecting a target market?
Christopher Cameron
10/9/2016 02:32:40 pm
1) When selecting a target market, the criteria used are the growth rate of the segment, who are the competitors, the size of the segment, the resources needed, the role of the brand, the distribution channels of the segment, the profit margin of the segment and the strategy or goals of the business (Segmentationstudyguide, 2015).
Christina Flanagan
10/9/2016 03:13:14 pm
Question 1
Ellisa Ellis
10/9/2016 03:16:46 pm
When selecting a target market, a strategy that is often used is identifying and persuading that audience that the business is seeking to sell their products too. 10/9/2016 03:25:09 pm
1. The criteria are the location of the target marketing, type of company and the behavioral traits of the population. 10/9/2016 03:34:59 pm
Marketing Form.
Shanique Smith
10/9/2016 03:48:45 pm
1. When selecting a target market one has to consider the segment size,growth rate, profit margins, competitors, distribution channels, resources, strategy/goals and brand (Segmentationstudyguide.com, 2016).
Tia Jones
10/9/2016 04:38:16 pm
Be able to use the concepts of Segmentation, Targeting and Positioning
Tebessa Johnson
10/9/2016 05:12:47 pm
What criteria/strategies are used when selecting a target market? 10/9/2016 05:16:42 pm
1.The criteria/strategies that used when selecting a target market are:
Ronalyn Linton
10/9/2016 05:21:52 pm
1. The criteria use in selecting a target market includes pursuing an entire market with one marketing mix, concentrating on one segment or pursuing multiple segments with multiple marketing mixes.(study.com,2016) 10/9/2016 05:44:22 pm
1.Strategies used when selecting a target market are:
Bernadine Swaby
10/9/2016 05:48:30 pm
(1) The criteria/strategies that used when selecting a target market are:
Bibi Shaw
10/9/2016 05:48:50 pm
1. The criteria/strategies are used when selecting a target market is STP Segmentation, Targeting and Positioning.
mikeedah O'Reilly
10/9/2016 05:57:19 pm
. What criteria/strategies are used when selecting a target market?
Antoinette Wright
10/9/2016 06:06:02 pm
What criteria/strategies are used when selecting a target market 10/9/2016 06:19:41 pm
1.What criteria/strategies are used when selecting a target market?
Jolaine Wood
10/9/2016 06:43:48 pm
10/9/2016 06:44:36 pm
LEARNING OUTCOME TWO: Be Able To Use The Concepts Of Segmentation, Targeting And Positioning
Sherian Campbell
10/9/2016 06:46:43 pm
AC 2.3 10/9/2016 06:48:39 pm
1. when choosing a target market their must be are some question that one need to ask them selves is this sizable to make a profit; if the product is going to grow and attract other persons that are not aware about the product to come n an try the product. Individuals marketing the product should highlight the competitors and to ensure that the product the accessible to consumers.
Shantel Mason
10/9/2016 06:53:04 pm
1.A strategy used to select a target market by companies is market segmentation and creating segment profiles for each segment, a segment profile has "a detailed description of the segment, along with various size and profit measures" the information gathered is combined with the company's strategy to select the target market.(Process and Process?, 2016).
Tamoya Russell
10/9/2016 07:25:37 pm
1.the strategies that are used when selecting a target market are job, function, interest, influence and education.(social business and digital marketing blog 2014)
Nikita Ducran
10/9/2016 07:29:46 pm
1. What criteria /strategies used when selecting a target market?
Terri-Ann Tyrell
10/9/2016 07:56:20 pm
1.What criteria/strategies are used when selecting a target market.
Rasheeda Larmond
10/9/2016 07:57:45 pm
1. The criteria/strategies used when selecting a target market are: money, accessible and difference (Quarrie, 2016).
fredrica wright
10/9/2016 08:24:22 pm
1. What criteria/strategies are used when selecting a target market?
Tashaye Blake
10/9/2016 08:38:44 pm
1. What criteria/strategies are used when selecting a target market?
Oneka Ferron
10/9/2016 08:42:18 pm
1.What criteria/strategies are used when selecting a target market?
Yaniquea Barnes
10/9/2016 08:56:28 pm
AC 2.3 10/9/2016 09:05:35 pm
JOLAINE WOOD
10/9/2016 09:12:04 pm
these are my references for marketing : John Wiley & Sons: The marketing plan. TO BE ATTACHED TO MY MARKETING FORUM
Caymone Samms
10/9/2016 09:16:08 pm
1. The criteria or strategy that are being used when selecting a target market are, its size, its growth, the resources to compete, the way it fits in the firm's objectives and mission and either it's accessible.
Joley Campbell
10/9/2016 09:16:14 pm
1. market segmentation, positioning and targeting
Caymone Samms
10/9/2016 09:21:56 pm
Rferences
Kristal Williams
10/9/2016 09:31:54 pm
1. What criteria/strategy are used when selecting a target market?
Melissa Duncan
10/9/2016 09:34:30 pm
1. The criteria/strategies used when selecting a target market are as follows (Segmentationstudyguide.com, 2012-1015) :
Merona Stewart
10/9/2016 09:35:03 pm
1.What criteria/strategies are used when selecting a target market?
Alecia Wright
10/9/2016 09:42:38 pm
1. The strategies used when selecting a target market are segmenting, positioning and targeting.(Process and Process?, 2016)
Sheneka Samuels
10/9/2016 09:53:00 pm
Number one:
Tahirah Steele
10/9/2016 09:53:13 pm
Assessment Criteria AC 2.3
Tia Jones
10/9/2016 09:56:28 pm
Be able to use the concepts of Segmentation, Targeting and Positioning
Takiis Mills
10/9/2016 10:34:11 pm
1. What criteria/strategies are used when selecting a target market?
Shantelle Clarke
10/10/2016 05:36:56 am
1. what criteria/strategies are used when selecting a target marketing? segment size, segment growth rate and profit marketing are used when selecting a target marketing.
Dyan Archer
10/10/2016 07:09:40 am
#1 ac 2.3
Dyan Archer
10/10/2016 07:11:42 am
#2 ac 2.3
Dyan Archer
10/10/2016 07:47:15 am
#3 ac 2.3
Question 1
Tashana Wilson
10/10/2016 11:22:06 am
Assessment Criteria AC 2.3
jheanel davidson
10/10/2016 12:30:14 pm
AC 2.3
Santana Jones
10/10/2016 10:17:10 pm
1.Criteria/strategies that are used when selecting a target market are:
Kristal Stephenson
10/11/2016 06:50:49 am
1. What criteria/ strategies are used when selecting a target marketing?
Kyan Easy
10/11/2016 07:16:03 am
1. What criteria/strategies are used when selecting a target market?
Tracy-Ann Williamson
10/11/2016 08:56:23 am
1. Criteria/strategies used when selecting target market are:
Stacy-Ann Rowe
10/11/2016 10:46:14 am
1. Strategies used when selecting target markets are:
CHEVANEE DIXON
10/11/2016 12:05:43 pm
1.Criteria\strategies used when selecting a target market are “Profit Margin, Resources, Segment Growth Rate, Competitors, Segment Size ,Distribution Channels, Role Brands and Strategy Goals” .(Process and Process?, 2016)
Danielle Ricketts
10/11/2016 12:15:35 pm
Tarene Douglas
10/11/2016 01:43:59 pm
1.What criteria/strategies are used when selecting a target market?
Deaakay Sherwood- Hall
10/11/2016 01:45:35 pm
1. What criteria/strategies are used when selecting a target market?
Yanique Munroe
10/11/2016 03:41:10 pm
Assessment Criteria AC 2.3
Davakay Stewart
10/11/2016 05:15:48 pm
Below are my answers to the forum's questions:
Abigail Grant
10/11/2016 07:14:03 pm
1. What criteria/strategies are used when selecting a target market?
Tayesha Pearson
10/12/2016 11:58:24 am
Tayesha Pearson L5 N.Quarrie Comments are closed.
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