LESSON OBJECTIVE Assessment Criteria AC 2.2 Carry out an environmental audit for a given organisation Below are questions pertaining to lesson 5. Please ensure to answer each question correctly. 1. Assess the macro-environment of an organisation using PESTEL. 2. Highlight the external key drivers of change likely to affect the structure of a sector or market. 3. Evaluate methods of business forecasting used when assessing the likely outcome of different business strategies. 4. State and describe the components of the "five forces model" 5. Identify the THREE layers that make up the environment Review The Videos & Write A 200 Word Summary For Each By Focusing On What You Have Learnt
10/23/2016 06:32:54 pm
1. PESTEL analysis is essential as it is use as a tool or framework in marketing. Business organization that are seeking to analyze and screen their external marketing environment is recommended to follow the PESTLE framework as it aim to assess how exactly the factors will affect the business performance and gauges the macro environmental factors and make the decision taking much easier (pestleanalysis.com, 2016).
SASHAE DILLWORTH
10/29/2016 11:16:50 pm
2.2 Using PESTLE analysis to assess the Macro Environment. Comments are closed.
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November 2016
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