LESSON OBJECTIVE
Assessment Criteria AC 1.2 Evaluate the benefits and costs of a marketing orientation for a selected organisation Below are questions pertaining to lesson 2. Please ensure to answer each question correctly. 1. Explain two advantages of marketing orientation. 2. Explain two disadvantages of marketing orientation. 3. Select a company and then evaluate the benefits and costs of marketing orientation for that selected country.
Chevonese Stultz
9/13/2016 05:24:20 pm
Question 1
Abigail Grant
9/13/2016 08:21:53 pm
1. Explain two advantages of marketing orientation.
Abigail Grant
9/13/2016 08:23:16 pm
1. Explain two advantages of marketing orientation. 9/13/2016 08:32:53 pm
Assessment criteria AC 1.2 9/14/2016 07:55:26 am
the marketing idea started in the latter half of the 20th century organization with a marketing orientation made the need and wants and demand product and services value of a customer a primary diver of business decision.
Bernadine Swaby
9/14/2016 09:25:46 am
(1) Advantages 9/14/2016 11:43:57 am
1.The first advantage of marketing orientation is,More Focus Production. This is to make the customers needs a primary focus by finding out what are their needs and to provide those needs to their service . 9/14/2016 12:10:56 pm
1.One of the advantages of Marketing Orientation is Production it is the Primary needs and wants of costumers it more focus on what product the costumers would likely gravitate, costumers would need to be satisfied thus increasing sales and the loyalty of the consumers, 9/14/2016 01:15:08 pm
Condor airline With a Lounge Pass, you can spend your time at the airport in a relaxed and exclusive atmosphere. also duty free shopping with savaging of up to 60% being marketing oriented is responsibility of the entire organisation and will lead to good business practise.
Kristal Stephenson
9/14/2016 03:56:50 pm
1. Marketing orientation is vital in marketing. This kind of concept creates a lot of advantages within companies. Marketing orientation is defined by a lecturer of the American Institute of Management Science as " The marketing management philosophy that holds the achieving organizational goals depends determining the needs and wants of a target markets and delivering the desires satisfaction more effectively and efficiently than competitors"( Kotler et al., 2008 cited by Quarrie ,N 2016).
evennecia thompson
9/14/2016 08:18:21 pm
1. A major cultural advantage of adopting the marketing orientation in your business is that you can get employees at all levels involved in one strategic mission of customer satisfaction. (Kokemuller, 2016)
Tia Jones
9/15/2016 09:41:39 am
LEARNING OUTCOME ONE: Understand the Concept and Process Of Marketing
O'Neil JAMES
9/15/2016 10:28:59 am
AC 1.2
Santana Jones
9/15/2016 10:39:24 am
1. When a organization uses marketing orientation they focuses mostly on customers needs and wants in all aspects of its operation. Two advantages of marketing orientation are:
Lenice Brissett
9/15/2016 07:02:15 pm
1)Two disadvantages of marketing orientation are: 9/15/2016 08:33:25 pm
1)two advantage of marketing orientation is when companies have a good understanding of the market needs are wants they have a better ability to market effectively to them. and familiarity with the market allows markets to build emotionally impacting into ads and generates more business
Annoch Cole
9/15/2016 09:53:52 pm
1. Two advantages of marketing orientation are customer profitability, this the customers gain from the company profits. Another advantage is relationship marketing, this mean the company can trade with other companies.
Kristal Williams
9/16/2016 12:48:20 am
. Explain two advantages of marketing orientation.
Vanassa Williams
9/16/2016 09:36:50 am
1.Explain two advantages of marketing orientation
saschell brown
9/16/2016 11:02:52 am
1) two advantages of marketing orientation are:
Shanique Smith
9/16/2016 11:05:23 am
1. Two advantages of marketing orientation is quality customer service and relationship marketing. providing quality customer service will grow the business due to customers feeling welcomed and satisfied with the service being provided. The relationship marketing allows customers to feel appreciated that they are being thought of, for example sending out birthday messages shows a little appreciation and remembrance(Quarrie, 2016 citing Yourbusiness.azcentral.com, 2016). 9/16/2016 02:16:19 pm
1.Explain two advantages of marketing orientation. 9/16/2016 02:21:05 pm
1.-costumer retention is the object of interest that keeps the costumer desires hooked and keep them wanting more.
Rasheeda Larmond
9/16/2016 03:33:19 pm
1.two advantages of marketing orientation are: Better Marketing Programs: Because the organization has multiple opportunities to gain feedback from clients about their needs. Customer satisfaction: when a business builds a relationship with a customer by supplying them with the types of products they demand.
Yaniquea Barnes
9/16/2016 05:55:54 pm
#1. Marketing Orientation is very important because it is one of the many marketing concept used to guide the marketing activities of companies.
O'Neil James
9/16/2016 10:19:18 pm
AC 1.2
kellisha howell
9/16/2016 10:45:31 pm
1.) Explain two advantages of Marketing Orientation
Ronalyn Linton
9/16/2016 11:22:24 pm
1. Two advantages of marketing orientations are;
evennecia thompson
9/17/2016 03:42:50 am
1. Employees at all levels involved in one strategic mission of customer satisfaction. A major cultural advantage of adopting the marketing orientation in your business is that you can get employees at all levels involved in one strategic mission of customer satisfaction. (Kokemuller, 2016)
Nicole Webb
9/17/2016 12:11:59 pm
1)
Nicole Webb
9/17/2016 12:48:23 pm
REFERENCE PAGE
Karneilia Fraser
9/17/2016 01:52:25 pm
1. Two (2) advantages of marketing are the company is able to meet customer expectations by delivering quality service and customer care.They are able to use whatever services given to turn it into a profitability.
Nickeisha Gobay
9/17/2016 01:54:43 pm
Two advantages of marketing orientation are:
Nickeisha Gobay
9/17/2016 01:57:35 pm
Two disadvantages of marketing orientation are:
Nickeisha Gobay
9/17/2016 02:03:16 pm
Marketing is how you get the business known to people,promoting the business 9/17/2016 05:21:48 pm
marketing orientation is dedicated to meeting customers requirement after getting the view of customers this makes its easier for a business to provide good and services effectively and efficiently. Hear are two advantages of marketing orientation
sudane atkinson
9/17/2016 05:51:54 pm
1.two advantages of marketing are:
Oshin Lawrence
9/17/2016 06:38:26 pm
Two Advantage of marketing orientation are 9/17/2016 07:19:04 pm
1. Two advantage of marketing orientation in the aviation industry are production nowadays has upgrade since technology has updates so it make everything easier for us. Companies are more aware of the thing that they need to do inorder to improve their business.
Deanakay Sherwood- Hall
9/17/2016 07:42:21 pm
1. Two advantages of marketing orientation are Customer Retention and Customer Profitability.
CHEVANEE DIXON
9/17/2016 07:48:48 pm
1.Customer retention-“customer retention refers to the activities and actions companies and organizations take to reduce the number of customer detections. The goal of customer retention programs is to help companies retain as many customers as possible, often through customer loyalty and brand loyalty initiatives”. (NGDATA, 2016) for example: general advantage as a poor customer representatives that are never available to help customers with their quarries, however regular customers tend to continue support general advantage even though the service is poor.
Yaniquea Barnes
9/17/2016 08:00:45 pm
1.1-Answers
Ellisa Ellis
9/17/2016 08:30:26 pm
Two advantages of marketing orientation are 1. Competitive Advantage- This means companies will focus more on what the customers’ needs and products will develop over time to satisfy customers and the increase in brand loyalty. Also 2. Concentrated Strategy- This means that employees are more clear of their roles in the firm and they are more focus (Kokemuller,2016).
Stacy-Ann A Rowe
9/17/2016 09:07:31 pm
1. Two advantages of marketing orientation as stated by (Waukesha, WI Patch, 2011) are:
Shantel Richards
9/17/2016 09:46:49 pm
This is where companies will notice its most profitable customers and try to maintain the continuation of this relationship because this how they identify the profitability of the customers.
CARIMA GRAHAM
9/18/2016 06:40:26 am
Advantages: “Marketing Advantages
Melissa Duncan
9/18/2016 08:35:02 am
1. Two advantages of marketing orientation are (Rathmann, P. 2016):
Chevon Murray
9/18/2016 09:32:43 am
1) two disadvantage of marketing orientation are a)risk of underestimating and risk of underestimating the customer.
Chevon Murray
9/18/2016 09:34:46 am
References
Kristal Stephenson
9/18/2016 10:03:01 am
shockeria hilton
9/18/2016 10:34:32 am
Answer # 1- two advantages of marketing orientation are relationship marketing and customer profitability. Relationship marketing is created through the consistent delivery of a product or service that meets or exceeds customers’ expectations. This comes in good advantage. Because there will be customer feedback and customer advocates. With the customer profitability, if the business is making profit, productivity increase across the organization. (Joseph Ruiz., 2016)
Danielle Ricketts
9/18/2016 10:56:20 am
1. Explain two advantages of marketing orientation.
Jusilor Wright
9/18/2016 12:03:42 pm
1.More focused production- making customer need a primary focus. This means customers will experience more satisfaction with the product as a result will increase the chance of a second(2) purchase. According to
Bibi Shaw
9/18/2016 12:08:33 pm
1. Two advantages of marketing orientation are; 9/18/2016 12:47:20 pm
Rajae Bedasse
9/18/2016 02:08:01 pm
1. As stated by (Kumar et al., 2011) an advantage of marketing orientation is it's short and long run. While it is never too lat to implement market orientation within a company it is more beneficial indulging from inception.
Aaliyah Levy
9/18/2016 02:53:49 pm
1. Two advantages of marketing orientation are Long-term profitability which is when a business keeps on understanding and doing what the marketplace wants. also turning one-time customers into frequent customers, with an ultimate goal of developing many loyal customers (Smallbusiness.chron.com, 2016) and the second advantage is building customer satisfaction which is when the business builds a relationship with customers by supplying them with the types of products that they demand (Colbourne College, 2016).
Aaliyah Levy
9/18/2016 02:55:25 pm
Bibliography
tebessa johnson
9/18/2016 03:03:11 pm
Explain two advantages of marketing orientation.
mikeedah O'Reilly
9/18/2016 03:22:07 pm
MARKETING: AC I.2
Christina Carter
9/18/2016 03:34:56 pm
Christina Carter
9/18/2016 03:36:04 pm
Davakay Stewart
9/18/2016 03:52:57 pm
Below are my explanations and evaluation of the forum's question in their respective order:
nickeisha Gobay
9/18/2016 04:04:23 pm
Ac 1.1
nickeisha gobay
9/18/2016 04:06:47 pm
Ac1.1 9/18/2016 04:09:27 pm
1.Two advantages of marketing orientation are:
Jada Wint
9/18/2016 04:42:18 pm
1. Relationship Marketing
Takiis Mills
9/18/2016 04:48:49 pm
Evaluate the benefits and costs of a marketing orientation for a selected organization
Phoenia Nelson
9/18/2016 04:54:55 pm
1.Explain two advantages of marketing orientation.
Tashana Wilson
9/18/2016 05:21:49 pm
1. In your own words explain what is “marketing”
Caymone samms
9/18/2016 05:34:00 pm
1. Long - term profitability is basically understanding and delivering what the market place want, and as long as they are loyal to their customer they will ultimately captured the trust of them and build a long term relation which leads to profit.[Neil Kokemuller 2007].
Caymone Samms
9/18/2016 05:37:18 pm
Mickaliah Martin
9/18/2016 05:50:26 pm
1)More focus production- " this means customers will have experience more satisfaction with the product(kokemuller et al., 2007)"
Caymone Samms
9/18/2016 06:29:44 pm
1. long-term profitability is basically understanding and delivering what the market place want , as long as they are loyal to their customers they will ultimately captured the trust of them and build a long term relation which will leads to profit.[Neil Kokemuller 2007].
Kadesh Collington
9/18/2016 06:45:02 pm
A1:- one major advantage of the marketing orientation is that it provides a good relationship between the business and the customer....the business will query what the customer wants and the work with the best ability to meet the customers request...
Tashaye Blake
9/18/2016 06:54:45 pm
1.Explain two advantages of marketing orientation. Answer:Advantages of marketing orientation is to have better marketing programs which helps the organization to gain feedback from customers about their needs and wants and also to increase client retention which helps to give the customer faster response to their needs and wants .
Bridgette Crieghton
9/18/2016 07:53:57 pm
1. Two advantages of marketing orientations are relationship marketing and customer profitability. Relationship marketing means treating your customers with respect, basically showing them how much you appreciate them. Send the birthday wishes, offer them rewards for being customers of the month, these types of approaches keeps them happy and feeling well appreciative. As for customer profitability these are profits made by each customer. Normally a small amount of customers bring out the highest benefits.(Quarrie,2016)
jolaine wood
9/18/2016 08:00:29 pm
Unit 8: Marketing in Hospitality
shane frazer
9/18/2016 08:08:53 pm
Explain two advantages of marketing orientation?
Nikita Ducran
9/18/2016 08:09:37 pm
1. Two advantages of marketing orientation are: when the company recognize and understand the customer’s needs and is able to satisfy the customer, and when the company builds a good relationship with their customers. 9/18/2016 08:20:04 pm
AC 1.2
tamoya russell
9/18/2016 08:36:11 pm
1)according to azentral(2010) making your customers a top priority can be a big advantage in a competitive industry and knowing what customers want not only helps you develop products to suit, it helps you better marketing them persuasively to grow your customer base and sales level.
tamoya russell
9/18/2016 08:37:01 pm
1)according to azentral(2010) making your customers a top priority can be a big advantage in a competitive industry and knowing what customers want not only helps you develop products to suit, it helps you better marketing them persuasively to grow your customer base and sales level.
Britany Ebanks
9/18/2016 08:37:45 pm
1. More focused production – Companies will more likely to make products that are needed by the customers by making the needs of the customers a primary focus. This means that customers will be more satisfied with the product, which increases the likelihood of brand loyalty and frequent purchases.
atoinya wilson
9/18/2016 08:45:10 pm
1) More Focused Production - This when you make customers need the main focus. The company will try and keep with the needs of the customers. 9/18/2016 08:50:40 pm
1. explain two advantages of marketing orientation
Davia mclean
9/18/2016 09:03:55 pm
1 Two advantages of marketing orientation are has following: It provide easy decision making and customer satisfaction. It provide easy decision making in the sense that their customers are their main focus. They identify what the customers needs and wants are and provide products that matches their expectation.
Joley Campbell
9/18/2016 09:32:59 pm
1. relationship marketing- this is when you get your customers to fill out surveys about your services and build relationships with your customers.Customer profitability- this is when your customers continue to buy from you and market your product by "word of mouth" to get you new customers.
Caymone Samms
9/18/2016 09:33:15 pm
References:
Jolaine Wood
9/18/2016 09:34:08 pm
Assessment Criteria AC 1.1
Tayesha Pearson
9/18/2016 09:55:12 pm
Tayesha Pearson
Renae Brown
9/18/2016 09:56:16 pm
1). Explain two advantages of marketing orientation.
Amoy Gentles
9/19/2016 05:33:56 am
1. Explain two advantages of marketing orientation.
Melissa AnnMarie Thompson
9/19/2016 05:40:42 am
Evaluate the benefits and costs of a marketing orientation for a selected organisation
JHEANEL DAVIDSON
9/19/2016 08:03:51 am
My work is not late. I attempted to post it last night and it kept giving me an error. I sent the copies of both assignments and a screenshot of the error to Miss. Samuels from 9:30 PM Sunday night.
Christina Carter
9/19/2016 09:05:06 am
Anandalee Henry
9/19/2016 12:13:23 pm
1.Marketing orientation result in customer retention, this is when the company or organisation try to obtain as much customers as possible, therefore; the company produce a product that the consumers will love and great customer service. Also marketing orientation result in relationship marketing, which is the customer relation that focus on long-term customer than of short-term customer. It is the loyalty of the customer and the company brand and service. 9/19/2016 07:42:13 pm
. Explain two advantages of marketing orientation
Tahirah Steele
9/20/2016 10:47:21 am
Tarene Douglas
9/20/2016 11:14:13 am
1. Explain two advantages of marketing orientation.
Annalisa Wolfe-Forbes
9/20/2016 11:20:49 am
LEARNING OUTCOME ONE: Understand the Concept and Process of Marketing
Shanique Dixon
9/20/2016 08:17:49 pm
1.1. Customer Retention is a term that describes the practices employed by businesses to promote customer satisfaction and reduce customer loss Quarrie(2016). 9/20/2016 10:12:17 pm
Assessment Criteria AC 1.2
romario fearon
9/21/2016 06:43:40 am
shanique dixon
9/21/2016 06:50:01 am
1. Customer Retention is a term that describes the practices employed by businesses to promote customer satisfaction and reduce customer loss (Quarrie,2016).
tomoy hemmings
9/21/2016 08:48:17 am
(1) Marketing orientation has many advantages in the business sector. it has positively impacted on businesses for form ones both short and the long run.developing a marketing orientation for ones business at an early stage helps to improves on business performances,also to improve sales and profit.marketing orientation has more effects on profit than it has on sales, due to the fact that this concept focuses on the customers rentation rather than acquisition.
Sandra Morrison-Berry
9/21/2016 01:34:50 pm
Unit 4: Marketing Principles
Janelle walker
9/21/2016 09:20:43 pm
1.technology advances, this quickly upgrades products with quality features which will get more responses and able company to provides good quality to customers which is a advantage.
Alicia Powell
9/22/2016 09:03:39 am
1. Explain two advantages of marketing orientation.
Kimberley Codling
9/22/2016 10:25:43 am
Understand the Concept and Process of Marketing
Kimberley Codling
9/22/2016 10:31:51 am
Understand the Concept and Process of Marketing Comments are closed.
|
AuthorWrite something about yourself. No need to be fancy, just an overview. Archives
November 2016
Categories |